Kate Spilsbury, RSSA®, CMIP®
Making complicated things easier to understand.
Insurance agency owner. Author. Educator. I want people to walk away with a better understanding and more confidence.
- RSSA®
- Registered Social Security Analyst
- CMIP®
- Certified Medicare Insurance Planner
- 8 years
- With Florida Blue, including five directing a retail center
- Since 2018
- Founder of Mere Benefits in Jacksonville
Whether I’m explaining Medicare, sharing a useful tool with fellow agents, or teaching a Sunday School class, I want people to walk away with a better understanding and more confidence.
Here you’ll find my book, practical resources for insurance agents, and lessons from building a business rooted in education and community.
Get It Right: Medicare & Social Security Unlocked
Understanding Medicare and Social Security can feel like learning a new language. I wrote this book to make those topics easier to understand and help readers approach their decisions with greater confidence.
As an Amazon Associate, Kate earns from qualifying purchases.
Practical resources for insurance agents
There is always something new to learn when you run an insurance business. I share guides, tools, and lessons from my own experience to help fellow agents ask better questions and improve the way they work.
Explore resources on business associate agreements, AI tools, email management, and building a trusted local presence.
Free guide, updated October 2026
Business Associate Agreements: A Deep Dive for Insurance Agents
What is a BAA? When might your business need one? And what should you ask before using a vendor that handles client information?
View the GuideUsing Muse AI to Organize Gmail
An overflowing inbox can make it harder to find what matters.
Becoming a Local Authority
Build a reputation as someone your community can turn to for clear, useful information.
Become a trusted resource in your community
Your knowledge can help people long before they become your clients.
I share what I have learned about building relationships, creating useful educational content, and becoming someone your community turns to for answers.
Explore Becoming a Local AuthorityThe Authority Stack, read from the bottom up
Layer 7: Published Author
Turn your knowledge into a useful book that supports education, speaking, and conversations beyond your office.
Layer 6: Credentials & Certifications
Deepen your expertise with relevant education. Explain what credentials such as RSSA® and CMIP® mean for the people you serve.
Layer 5: Preferred Vendor / Paid Community
Explore established local groups where a paid vendor role can create opportunities to build relationships and share your expertise.
Layer 4: Website + Google Business Profile + AI Visibility
Create helpful answers people can find online. Keep your website and business profile accurate, useful, and connected.
Layer 3: Video Testimonials
With permission, let real people describe their experience. Their own words help others understand what working with you feels like.
Layer 2: Google Reviews + Tagging System
Invite honest reviews after genuine interactions. Help your community remember who to tag when someone asks an insurance question.
Layer 1: Local Facebook Groups
Show up where your neighbors already gather. Follow group rules, answer questions, and contribute useful local information.
Cruising with family, ice climbing in Alaska, and Angels Landing in Zion.
A little about me
I’m a fourth-generation Floridian, BYU graduate, wife, mother of two, and founder of Mere Benefits.
My path has taken me from nonprofit leadership to directing a Florida Blue retail center to opening my own insurance agency. Education and service connect each chapter.
Meet Kate
Simply For Your Benefit
Founder and owner
I built Mere Benefits to put education first
I founded Mere Benefits in 2018 because I wanted to help people directly with their insurance options. Insurance decisions can feel overwhelming, so my team helps people understand what they are choosing, how their coverage works, and what it means for their lives.
- Founded
- 2018
- Based in
- Jacksonville, FL
- Approach
- Education first
- Individuals
- Families
- Businesses
- Medicare decisions